As a famous tourist city of Qingdao, in addition to the natural scenery has beautiful scenery, China also has a group of well-known brands, brands such as Tsingtao's Beautiful picture cards. Haier, Hisense, Qingdao Beer Brewery, Star and other brand-name enterprises in Qingdao this is not only to establish "brand are" city image Qingdao tourism industry and raise the quality of industrial tourism is becoming a new hot tourist island city. "Brand are" encouraging the development of industrial tourism hot Qingdao tourism industry has obvious advantages in resources. Xinhua learned from the Municipal Economic and Trade Commission, Qingdao is the first country to implement the brand-name strategy as cities in the world. Up to now, China has only city in the world top 100 most influential brand Haier; Chinese brands have 44, 15 well-known trademarks nationwide, the National Quality Management Award five enterprises. Brand similar city-owned national forefront of the nation. In addition, Shandong has 1,419 brands, Shandong Shengzhuomingshangbiao 91; Qingdao brand 215. Qingdao 171 famous trademarks -- Qingdao tourism industry a good starting point for industrial development trend. the rapid development of powerful support, a renowned brand enterprises in Qingdao core of the cultural tourism industry, Qingdao tourism industry to foster the development of the rich resources. The other hand, as the state's key tourist cities of Qingdao, tourism development has been getting better. According to data released by the Tourism Bureau show that in 2005, the city received a total of 24.4903 million domestic tourists. completion of the domestic tourism income 22.259 billion yuan in domestic travel, and the share of tourism revenues. Mainland tourists top of the province's top four indicators such as per capita spending, Qingdao tourism shows "dragon head" style. At present, the city's infrastructure, transportation, hotels, restaurants, tourist market, business team managerial level, and in the domestic tourism market has a very strong influence, eating, accommodation, transportation, travel, procurement, Six elements of the rapidly expanding scale of tourist entertainment, tourism industrial structure is becoming more rational. Industry Linkage Development, further enhancing the attractiveness of Qingdao as a tourist industry. "Industrial You" is gradually Qingdao tourism "while secretly" from the city's Bureau of Tourism projects do understand that The city is currently a total of seven national demonstration tourism industry, are Qingdao Beer Group, Haier Group, Qingdao in east China wine garden, Qingdao, Haixin Group, Qingdao shell carving Art and Qingdao Coca Cola Company, 1 demonstration provincial tourism industries, namely tourism workshop in Beijing, the municipal tourism industry Model points, Wang is the Star Group and the Group. Qingdao Beer Group is the first to demonstrate the tourism industry. At present, Qingdao Beer Group in the tourism industry has become the highest level of international tourism industry. greater attraction to tourists from home and abroad. According to the General Manager of Qingdao Beer Group Qiao new cultural dissemination, Qingdao Beer Group since its inception in 1996, the tourism industry received more than 70 million visitors. especially now has "industrial tourism demonstration," "国家AAAA级 tourism node (point)." "National key units to be protected," the three-level museum finds honor in the Qingdao Beer Brewery tourist receipts among the more people admiration. Passenger 1-4 months of this year, sales revenue increased 51% and 65% respectively from a year earlier stands. a grand opening. Haier Group is China's only top 100 world's most influential brand, Haier's brand image, corporate culture, high-tech enterprises such as eco-tourism has become a very attractive tourist resources Haier Group is the development of their tourism industries advantage. It is reported that the Haier Group from the tourism industry in 1999, when Nianjiedaiyouke reach 70,000 passengers, in 2002 over 10 million passengers in 2005, Nianjiedaiyouke amounted to 610,000 people. Built in 1892 the world famous Qingdao port is a natural harbor. Port is a large 114-year history of the country, also has the country's largest container port, the oil terminal a world-class coal and iron ore port terminals, the bulk Bulk Terminal, with the attention of the "super-efficient vibration." This makes the port city's industrial tourism products to visitors at home and abroad and have very attractive. According to the Ministry of Tourism Development in the industrial port city staff, the port city from the travel industry since 1999 has been officially launched. the reception of tourists has increased every year, more than 50,000 people from the original Nianjiedaiyouke leap to the 130,000 passengers in 2005. Since the beginning of this year to receive tourists is climbing. It was learned that in order to publicize the port city and the majority of those tourists, from the "May 1", Qingdao Port has decided to provide free travel to the port city travel opportunities. This year, "May 1," many of the callers came up with the lark tourists, the coaches will sit on their mission. Qingdao International Travel limited liability company for young people in Hong Kong Yang Ling said with a smile. You industrial port city now known to have played a very active application tourists! Because of the limited capacity of the reception, some tourists not No. 55, the "blame". Smelling incense enticing piece of the tourism industry became the "cake", the agents would not give up a piece of "cake." Wangjunjian Travel Agencies Association, the self-city industrial You start brand-name enterprises, The city has more than 300 travel agencies nearly almost all "involved" travel industry, some initiative and enterprise networking. carefully design the various tourist routes for tourists, the travel agencies to set up their own enterprises simply attracting customers. With the strength of the promotion, Qingdao's tourism industry to attract tourists eye is becoming a very attractive tourism. Information Statistics released by the Tourism Bureau showed that the "May 1" Golden Week Haixin, Qingdao Beer and other Qingdao tourism industry to demonstrate the reception of tourists has nearly 10,000 passengers a day. over the same period last year compared to an increase of 2% or more. Industry tours for tourists "You" exciting new attraction comes from the tourism industry? In Qingdao, and brand-name enterprises to accompany and promote each other's corporate culture formed a huge human resources tourism industry, Qingdao's tourism industry from a simple sightseeing tour of the traditional model. To increase the feeling of advanced corporate culture and modern scientific management experience, This will not only create a unique tourist image of the tourism industry in Qingdao. Tourism industry but also provides rich content and high quality. Industrial Tourism pioneering vision of tourists to the masses of tourists has cultural connotations. For example, the Qingdao Beer Group, Qingdao Beer Brewery Museum opened two industrial tourist routes and Qingdao Beer Brewery Plant No. 2, Qingdao Beer Museum to rely on the 100-year old building, the integration of ancient architecture Qingdao Beer Brewery century's great cultural experience for visitors; At present, Qingdao Beer Plant No. 2 has a maximum degree of automation. Control means the most sophisticated modern beer production lines, a full force of modern industrial civilization. According to reports, Qingdao Beer Industry addition to the main tourist reception Europe and the United States, Japan, the Philippines, Malaysia, Germany, and other foreign visitors and tours, will receive some of the independent foreign travel to Green. End Qingdao Beer tourists who visit museums, ancient and modern culture mingles deeply touched by the Qingdao Beer. In his "blog" wrote, "In Qingdao Beer Museum. You can taste the wine beer and beer culture, which the past 100 years Germany entered the youth camp with the architectural style of the old German-style building, Here you can enjoy the Magma's latest linear Beer Sell beer and braved the bubble. Brand opened the mystery of a century. This is where the charm of the tourism industry. " Industrial enterprises have become famous tourist enterprises "closer" and "par" broad platform. these enterprises are growing to brand-name enterprises have a chance to take a closer look at the advanced culture, and management experience, Haier, Hisense, Qingdao port, the travel industry and other enterprises Huopu Star can provide a footnote. At present, Haier Group has formed a look at the outbound tourism industry (based on a simple tour) You refresher training (and gentlemen, is not only simple look at interaction with the Haier managers) and the experience tour (to allow guests to take part. Haier gets to the practice of management in the form of better understanding and the rapid corporate culture), the three types of products. Haier Industrial Park opened, the center, Haier Science and Technology Museum, Haier international logistics hub, six production lines tour routes has received numerous enterprises from home and abroad to observe the management of the corporation; According to the Department of Tourism Development in the industrial port city statistics, The reception in the port city since the beginning of the tourism industry, accounting for more than 70% of enterprises observer group! The charm lies in the tourism industry to allow more visitors there, witnessing one of the production process. they can even participate in the production practice, this means addiction is a dual addiction and their eyes meet. For example, tourism workshop in the capital, tourists can watch the entire diamond grinding process, to understand the history of the development of the world's diamonds. Jiulongpo at Laoshan in the eastern wine garden, visitors can cream off the green vine with white villa-style buildings. witness the wine factory; In Qingdao, shell carving Art Gallery Not only will visitors to the birth of a panoramic view of the various shell carving handicrafts, you can "sea" in the limelight at home : : Judging from this, the tourism industry does not have distributed the general sense of the charm which can be compared to the Tour. "It is precisely for this reason that many tourists will come to link travel agents, tour some brand-name enterprises. Chinese brands have this feeling Qingdao city charm. "Wangjunjian told reporters. Industrious, "You" out of a multiplier effect as the country's most vibrant cities and the "Brand" in China. Qingdao's star enterprises with the charming waterfront beauty just as much tourists "hot." Qingdao tourism industry to what? Travel Agencies Association Wangjunjian that Qingdao's shining star brand, This has provided ample space for the development of the tourism industry. Qingdao quietly rising travel industry, to a certain extent changed the original Qingdao tourism, "a trestle, a rinse nautical miles. Laoshan a turn "and" the third way "so that overseas visitors at the end of emotions, These will aim at the star reputation outside the industry, as a result of the evolution of structure in Qingdao tourism. In addition, the tourism industry to expand tourism consumption channels to alleviate the significant difference in tourist seasons, extended visitors to stay longer, ease travel seasons differences rich tourist content is very useful. To enterprises, the development of industrial enterprises to upgrade tourism is a brand new attraction. Expert analysis of the Tourism Bureau, said that the tourism industry for some free advertising enterprises, and change things to watch as a selling point. Variable visitors to customers. Industrial tourism is a publicity corporate image, brand, promote sales and enhance efficiency of the new measures and new platform Industrial enterprises from the tourism service chain impressive results. For a city, the site of tourism is a major pillar of stimulating urban economic development, Brand image is to raise a new bright spot. City Communist Party management of Teaching and Research Department, Associate Professor Fang believes that the tourism industry of tourism as a high grade, The tourism industry has become a new bright spot. Qingdao, as one of the most densely national brand-name enterprises and name-brand enterprises to expand resources for the tourism industry. Qingdao brand is not only to tap the resources of the deep-seated, as well as create a brand Qingdao city one of the strategic initiatives. Brand-name enterprises and tourism promote each other and complement each other's strengths to enhance the tourism industry to enhance Qingdao Qingdao tourism fame raising the city's tourist core competitiveness, and have a positive role in promoting this. Industrious, some "shortcomings" in the tourism industry to leap Although the city has put on brightly Huopu momentum. But experts believe that in the city there are still some aspects of the tourism industry need many breakthroughs in the "bottleneck" : First of all, The concept has not yet formed a complete industrial tourism. Some industrial enterprises in the city's industrial area where most single architectural style, beautify the lower level of greening the environment. industrial tourism enterprises did not provide supporting hotels, commercial and leisure activities. therefore detrimental to the development of tourism industry. Second, raise the level of quality of service and management. Overall professional services in tourism, there are still some gaps in specific performance management is still not standardized. need to introduce quality management system; room for improvement in the quality of employees. their professional knowledge, and cultural quality of the tourism industry can not meet modern requirements, and so on. In addition, the tourism industry in Qingdao perfect activities to be further enriched. Wangjunjian analysis said that the city has a lot of industrial development of the tourism product more as a "best of" the natural-products unique and innovative products less attractive because of the lack of many foreign tourists. Qingdao city in the economy, the tourism industry as a tourism industry development, industrial development has just begun. It should be noted that rely solely on individual enterprises alone, it is impossible to realize the sustained and rapid development of the tourism industry. In this regard, the College of Qingdao University tourism expert suggested that the government should strengthen the industry through the joint between tourism enterprises. organized step-by-step integration of industrial tourism resources, the efficient use of resources flow to the tourism industry. The gearing effect of urban industrial tourism. And the commonality in the use of urban culture based on the city's tourism industry carefully orchestrated brands and the characteristics of urban tourism projects on the tourism economy, enterprises, the rational distribution of resources. not only enable enterprises to share source markets, but also in tourism products complemented Qingdao tourism industry so as to bring about prosperity, which in a real sense to raise the overall competitiveness of the tourism industry in Qingdao. Qingdao ultimately become the engine to implement the brand-name strategy.