·Yantai development of several restructuring, the main industry has been shrinking, to complete business to a standstill in November last year, again wearing Star. Yantai city government is determined to find a family known for its root situations, the "good people." Thus, the greatest strength of the local real estate business in Yantai City Park Group to take over breathing hair, In the stock markets, and the opportunity to complete the development of its assets to smoke : Yantai real estate company operating assets to the New World 100% of the issued equity injection ST breathing, ST net assets increased to 193.8 million yuan made cigarettes. Smoke made breaking away from retailers, and will be the first listed real estate companies in Shandong Province. In this reorganization will be completed, the reporter interviewed the general manager of Yantai Development Sunyumao. Smoke placement with a view to developing new assets and a thorough understanding of the prospects for the future. Old Village fired off a "Garden City Group of the assets of Yantai made cigarettes into the New World. is a concentration in real estate development and property management operations in one building. , the ability to develop 100,000 square meters in the comprehensive development company, achieving sales of 61.43 million yuan in 2005. "Sunyumao a group of actual data show. "And other real estate enterprises of Shandong Province, a large state-owned enterprise groups Enjo not back. but purely private enterprises, high efficiency, flexible mechanisms. "Sunyumao told reporters. "Yantai City Park is owned 100% ownership of New World's core assets, and the New World came to the development of Yantai, Park City also foster the development of the elite in 10 years. "Yantai, a New World property is fired off on the transformation of old villages. Sunyumao said : "in 2002, Yantai Yantai happy New World took over the town's Old Village in three villages, The scale of 500,000 square meters. "At that time, or whether it now makes major projects. 2003 New Year's Day, New World Garden opened. Opened the day before, the founder of Garden City and Francis Hsu Hui Sunyumao could not sleep all night long. , Opened the day suddenly sold 800 houses, a large amount of capital loans, fired off a New World property in Yantai. Circumstances of "macro-control of your influence? "For the real estate business, this is no way of circumventing this topic. "No fundamental impact. "Sunyumao said :" We mainly in the three and four-urban development, but mainly in the middle and lower ends. so Old Village, transformation of the old city has a wealth of experience and great strength. Old Village of the old city government provides about 15% of the profit margin for developers. But we can do more. "According to the Shandong Provincial Development and Reform Commission study on the employment situation in each. Shandong 1.2 million new labor jobs and 1.5 million rural laborers to cities and towns. So many people flocking to urban areas, it created a demand for housing. Sunyumao that Shandong property will face a period of rapid development. Industrial added value in Yantai, a coastal city ranked first in the entire province, the average prices of less than 3,000 yuan. According to statistics, the country's GDP growth, the real estate industry accounted for 3.4 percentage points, while in Shandong GDP contribution to the local real estate less than two percentage points. Shandong Province as strength among the forefront of the real estate business, Sunyumao think they have a good external opportunities. "Macroeconomic control, and improving the land strokes shoot linked to allow real estate development more standardized. In addition to combat. in effect receive about 10% of the profits in addition to the space left to the developers and the people. more favorable for us. "Then, with others, or I should say Yantai development in the New World? In this regard, Sunyumao replied : "the spirit of integrity is the fundamental for us to win the market. "Sunyumao that We should stress at any time developers profits, but about profits, in particular, is so old, the Old Village, consider a reasonable return to the original inhabitants, and to consider cities, towns and villages of sustainable development. Only in this way can the long-term development of real estate enterprises, and better shareholder returns. It is understood that At present, the items are placed cigarettes made Yantai Phase II Project and the New World District Yantai "Lane house" project. The former totaled nearly 90,000 square meters of real estate are in the sales process, sales is good. The latter now have the sale process, which is expected to achieve sales revenues of 77 million yuan. In short, the placement of 190 million cigarettes made operating assets, made entirely smoke can guarantee Chaihsing dams. Reserves are the lifeblood of the real estate business. And the shortage of land in many cases, the old real estate enterprises targeted and the Old Village. This is the New World or the smoke made the most skilful. Sunyumao revealed that the West has Yantai, the northern coast of Taiwan, regional planning for a second living area, the population of about 20 to 300,000 people. And where the major shareholders have made tobacco plants needed reform movement. Where they had planned to build a super-scale real estate projects. If approved, will be handed over to the development of Yantai Development. Shandong makes these as the first listed real estate companies in the future development of the tobacco market's performance worth the wait. (Jian-Ping Zhu / Shanghai Securities News)
烟台发展经多次重组，主业一直萎缩，至到去年11月商业彻底停顿，再度戴星。烟台市政府下决心要为其找一户知根知底的“好人家”。于是，烟台本地最具实力的房地产商园城集团接手烟发，并在这次股改之机彻底对烟发进行了资产置换：以经营性资产烟台新世界房地产公司100%的股权注入*ST烟发的方式，为*ST烟发增加净资产19380万元。烟发从此告别流通业，并将成为山东省首家房地产上市公司。 　　在这次重组即将完成之际，记者采访了烟台发展总经理孙玉茂，以期对烟发新置入的资产及未来前景作一深入了解。 　　旧村改造一炮打响 　　“园城集团注入烟发的资产烟台新世界，是集房地产开发建设经营及物业管理于一体，年开发能力在10万平方米以上的综合开发公司，2005年实现销售额6143万元人民币。”孙玉茂以一组实际数据开场。 　　“与山东省其它房地产企业不同的是，园城没有背靠大型国有企业集团，而是纯民营企业，效率高，机制灵活。”孙玉茂告诉记者，“烟台新世界是园城拥有100%产权的核心资产，与新世界一起来到烟台发展的，还有园城在10多年发展中培养的精英。”烟台新世界房产是靠旧村改造一炮打响的。孙玉茂说：“2002年，烟台新世界接手烟台幸福镇3个村的旧村改造，项目规模50万平方米。”这无论当时还是现在，都属大项目。2003年元旦，新世界花园首次开盘。开盘前一天，园城的创办人徐诚惠与孙玉茂彻夜难眠。结果，开盘当天一下子卖了800套房屋，大量资金回笼，新世界房产在烟台一炮打响。 　　诚信立业 　　“宏观调控对你们影响大吗？”对于房地产企业，这是绕不开的话题。 　　“基本没什么影响。”孙玉茂说：“我们主要在三、四级城市发展，而且，以中低档为主。做旧村改造、旧城改造已具备了丰富的经验与强大的实力。政府对旧城旧村改造规定开发商的利润率为15%左右，但我们可以做到更多。” 　　据山东省发改委对就业情况的调研，每年，山东有120万新增劳动力需要就业，有150万农村劳动力向城镇转移。这么多人口涌向城镇，对住房就形成了需求。孙玉茂认为，山东房地产将面临一个高速发展期。在烟台这样一个工业增加值位居全省第一的海滨城市，平均房价还不到3000元。据有关方面的统计，在全国GDP增长中，房地产业的贡献达3.4个百分点，而在山东，房地产业对当地GDP的贡献还不到2个百分点。 　　作为实力位居山东省房地产业前列的企业，孙玉茂认为他们拥有一个良好的外部机遇。“宏观调控、完善土地招拍挂，会让房地产业的发展更加规范。打击炒房，实际上把炒房者得到的约10%的利润空间留给了开发商与老百姓。对我们来说更有利。” 　　那么，与别人比，新世界或者应该说烟台发展的优势何在？对此，孙玉茂回答说：“诚信立业，是我们赢得市场的根本。”孙玉茂认为，开发商在任何时候都要讲究利润，但在讲究利润的同时，尤其是做旧城、旧村改造，还要考虑给原住居民合理的回报，并要考虑城市、村镇的可持续发展。只有这样，房地产企业才能长久发展，才能更好地回报股东。 　　据了解，目前置入烟发的项目主要有烟台新世界小区二期工程项目与烟台“一里洋房”项目。前者共计近9万平方米的房产正处于销售过程中，销售状况良好。后者也已处于预售过程中，预计实现销售收入7700万元。总之，置入烟发的1.9亿经营性资产，完全能保证烟发摘星摘帽。 　　项目的储备是房地产企业的生命线。而在土地资源紧张的情况下，许多房地产企业瞄向了旧城旧村改造。这正是新世界或者说现在的烟发最拿手的。孙玉茂透露，烟台已把西、北部靠海区域规划为第二个居住区，人口约20至30万人。而在那里，烟发的大股东有个厂区需改造迁移。他们已计划在那里兴建超大规模的房地产项目。如果获批，将交由烟台发展开发。 　　这些使得作为山东首个房地产上市公司的烟发在未来市场上的表现，值得期待。(记者　朱剑平/上海证券报）