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Suzhou has merchants
crowd commercial
development. Since the
beginning of reform and
opening up, with the
rapid economic
development in Suzhou,
and its business has
entered a period of
unprecedented
prosperity. Suzhou city
has initially formed a
concept Former street,
Shi Road area as a
symbol of the level of
excitement downtown
commercial center; to
the south gate, the door
plate, Park Neighborhood
Center, a new Shishan
Plaza, as the
representatives of
regional business
center. commercial to
residential to
residential commercial
services network, as
well as representatives
of the urban commercial
centers. With a new
"master plan Suzhou
City," introduced by "A
plate with two new
two-axis four"
commercial pattern is
about to create a new
Suzhou. A plate :
Guanqian, Shi Road,
where the commercial
area composed of
planning on the basis of
the status quo.
Integration of these
three commercial
districts, using their
own strengths,
dislocation development
and eventually formed
the core business
functions of the plate;
Two new : and the Suzhou
Industrial Park in
Suzhou New District (Shishan
Road region) to form two
new business districts
of the city; East Lake,
including the industrial
park and high-tech zones
in the commercial area
of commercial Shishan
Square, form a fully
functional modern city
business districts.
Second axis : namely,
commercial development
and business development
longitudinal beam. Among
them, business
development beam through
the road connecting
Guanqian Jingde, Shi
Road, two city business
districts, and high-tech
zones. Park extension of
the commercial
development to create
things Suzhou axis.
People vertical axis is
the main road for
commercial development
and to gradually phase
City, the extension of
Wuzhong District. and
form the development of
modern commercial air
shaft to the north and
south of the city.
Central features of the
ancient city of four
zones : namely to bring
leisure business,
leisure habits Central
Jinji Lake ′ s
commercial zone along
with business and
leisure tourism resort
along Taihu Yangchenghu
vacation leisure
business with. Recently,
our reporters and
industry associations in
Suzhou City Department
Stores, visited the most
representative of the
economy in Suzhou
commercial business
enterprises understand
the new trends in the
Suzhou commercial
pattern. People shopping
centers established
companies to create new
markets strongly
Guanqian small park
located in the
commercial culture of
the people shopping
center in Suzhou, Suzhou
venture is a long time,
sales of large-scale,
standardized management,
the two best commercial
window-effective
enterprise. Back in 1934
on the establishment of
the shopping center, was
being watched by the
business sector in
Jiangsu, one of China's
four major things.
People shopping center
with a history of more
than 70 years, since the
1930s, the area of 6,000
square meters. two
35,000-square-meter
expansion of the sales
from the daily average
of 2,000 yuan over the
beginning of the
operation. to break
billion mark for the
first time in 1988 and
then in 2001, on the
first sales exceeding
100 million yuan, sales
profit increased at the
same time. 2004, the
mall has exceeded one
billion yuan turnover,
but also set a new
record in sales of a
shopping center in
Suzhou. According to Xie
Huaidan-chairman of the
board, nearly seven
years, one billion
people in the malls
annual sales growth
momentum, Commercial
ranked first in Suzhou.
Suzhou people shopping
malls based on the
market and the changes
in consumer attitudes
and actively adjusting
the layout of their own
decorating, after the
second phase of
expansion. construction
area of 35,000 square
meters and 25,000 square
meters of business area.
Since 1991, it has won
the "National Customer
Satisfaction services
business." "National
policies and regulations
to implement price
measurement units
outstanding," "National
commercial enterprise."
"10,000 stores in 100
cities nationwide to
demonstrate shop without
fakes," "national
integrity unit."
"spiritual civilization
advanced" level the
honorary title, and date
from 1984 reelection
province City civility
honorary title, For
seven consecutive years,
the only company in
Suzhou City, Jiangsu
Province, was rated
"AAA" credit units of
special commercial
enterprises. Corporation
includes shopping,
recreation, food,
entertainment, the
overall integration of
functional advantages,
and the development of
foreign trade,
introduced its own
brand, explore joint
innovation means to make
great progress.
Launching the "Order"
and "Suqiao", "Glen" own
brand products, and
explore the road of
integration of
production and
marketing. integration
of the Bureau of Trade
and Industry to create,
both domestic and
foreign trade
development, it achieved
new breakthroughs in
business
diversification. Shi Lu
international luxury
brand positioning in the
upmarket shopping mall
U.S.-Romanian business
Suzhou New Horizons,
"the U.S.-Romania. enjoy
life together. "This is
a slogan Suzhou
U.S.-Romanian business,
but also a reflection of
its commercial position.
Romania look at the
history of the United
States, they see those
eye-catching bright halo
-- China's commercial
brand-name enterprises,
National shopping center
operator service
satisfaction, customer
satisfaction enterprises
in the country, the
quality and efficiency
of enterprise. "10,000
stores in 100 cities
nationwide without
fakes" model shop, the
100 large retail stores,
Jiangsu Province
civility. : : 10
shopping centers in
Jiangsu Province, which
many honors, is the
epitome of business
development footprint.
but also contains a
rousing Mall upward
growth, the rich
cultural background, the
United States and
Romania for a new
takeoff laying a solid
foundation. Fine
clothing, Romania mall
in the United States now
occupy half successful,
young white-collar
workers went Romania. I
believe in this ocean of
exotic fashion, but
finding those mature and
more stable status
displays of classic
brands ZEGNA, and
Dunhill, HUGO, BOSS,
Greek, etc. Vatican
century, the famous
design, superb
technology, famous brand
with a long history of
safe, but also a symbol
of dignified and
elegant, without any
outstanding honorable
demeanor. Young and
lively, avant-garde
thinking girls, in the
second floor ladies
Dress the same area, to
find their ideal models,
CK, : : COZZI, these
characters are enough
girls echocardiography.
High brand, is a typical
example of the United
States and Romania Mall.
Now, a U.S.-Romanian
wear products occupy the
mainstream. Enterprise
clear their position
again utmost to create
high-end shopping center
in Suzhou, and so really
the beauty guide trend
Leading the fashion.
Suzhou 100-odd new
business model
trend-setter in Suzhou
City, the first
department store,
located in the ancient
city business district,
-- Guanqian financial
center field spot and
the State Internal
Trade, "one of the
country's 100 largest
retail enterprises," the
glory of great
representative of the
east commercial business
enterprises. There are
now more than 20
categories of shops, six
more than commodities,
six floors of their own
business and have a
certain size. Of
"customer-focused,
public service" business
philosophy, and the
stores to implement a
consistent brand
management computer,
standardization of
services. Therefore, in
a fierce competition,
not only occupy a
certain market share,
and won the trust of
consumers. After a
thorough renovation of
the first department
stores in Suzhou look
more noteworthy is the
fact that, His break the
shackles of traditional
patterns, the
introduction of
hypermarkets that
business conditions have
become more diverse. All
along, Suzhou 100 retail
enterprises in Suzhou
City has always been one
of face both
opportunities and risks
after the restructuring,
senior convert pressure
into force and take the
initiative to meet the
challenge. The face of
the city's retail
display their talents,
"or", especially the
Business mutual squeeze
exacerbated the
situation. Suzhou 100
strongly aware of the
importance of new ideas,
broaden our thinking and
to the transformation
strain, the process of
creating our own
characteristics. Since
the summer of this year,
enterprises will seize
the opportunity to shop
off-season
transformation, actively
seized goods, drastic
structural adjustment,
eliminate those unfit to
operate or to compete
against a large and
merchandise, the
introduction of a large
number of fashion
through and through.
create a floor of a
theme, including the
Fashion Department
Store, Famous Men,
ladies, city leisure
pool plume Bo Square,
Personalized highlighted
throughout the shop.
Suzhou 110 consistently
insisted on win-win
cooperation is a
continuation of the
diversification
strategy, in order to
provide more quality
services, Survey of
quality merchandise,
Suzhou 100 senior said
that it is willing to
"industrial, commercial,
agriculture, silver,"
and so work together to
develop, build a modern
commercial overpass,
enter the international
market. Personality
characteristics
highlight the commercial
seaside hair by hair
Group Holdings Ltd. and
the Yangtze River
Investment Limited, a
joint venture
established in Suzhou
eating foods with long
hair commercial groups
for the establishment of
the Yangtze River
Economic valley is a
"business corridor" and
the creation of one of
the large shopping
malls. Former street
concept 10 years ago in
East Kingston Road began
the first clinical
venture hair road 10
years, commercial
benefits to the hair and
fashionable seaside two
characteristics, active
interest Gongxinzu
consumer groups,
"Shanghai buy
brand-name, please
Suzhou hair"
service-oriented, and
take the lead in the
spirit implementing
various measures to
promote flexible and
diverse, first launched
in Shanghai, Suzhou, a
famous restaurant chains
Street teacher through
and through. the 10
outstanding designers
signature drive 100
models Tours, "hair Cup"
contest Suzhou beautiful
mother major events such
as the Suzhou people
have been unanimously
praised, "long run,
everyone happy "business
as Suzhou industry
unique" hair phenomenon
", led to the
development of the
region Suzhou enriched
the cultural life of the
people's material and
spiritual life. China
won 10 buildings to
commercial enterprises
to cultivate brand
focus, integrity unit in
Jiangsu Province,
Jiangsu Province, the
quality of integrity
unit important contract
kept enterprises in
Jiangsu Province,
Jiangsu Province,
without fake honorary
title of the commodity
model units. Enter the
21st century, long hair
actively uphold
sophisticated commercial
features costumes Wu
business concepts and
build Shanghai Suzhou
combine culture. Suzhou
hair Gongxinzu to adhere
to the commercial
consumer, middle-aged
and young women as their
principal clients.
Shanghai sold to the
fashion business for the
main commodities of the
"three main" ideas,
often combined in
innovative ways. Suzhou
gained public
recognition, "often to
long hair, co-developed
"as long Suzhou people
and the commercial
development of a common
aspiration. Shi Shi
Road, the road where the
international business
chain radiation
International Mall Road
located in the downtown
business district center
in Suzhou, Shi, Building
a total investment of
180 million yuan, with a
total construction area
of 40,000 square meters
and is seven-storey
building momentum
magnificent, facilities,
class, 1-5 layers of a
large-scale
comprehensive department
store business, an area
of 34,000 square meters.
Suzhou City business
area is the single
largest comprehensive
shopping malls, usually
for 3-4 million
passengers daily. Mall
years to implement the
distribution of goods,
commodities and
personnel restructuring
and a new outlook to
keep large numbers of
consumers. Each floor
had one clear theme,
rational layout, the
image of a beautiful,
comfortable environment.
Mall "brand strategy"
and the "introduction of
Famous" and "quality" to
create famous restaurant
chains. living in the
urban centers of
enterprises in Suzhou
location and the
surrounding population,
the consumption level of
the suburbs. clear
"medium grade, mainly
middle-grade preferred
brand management"
approach, a result of
this adjustment, the
brand-name product mix,
Chinese consumers
gentrification has been
recognized. Mall mainly
in the retail, wholesale
undertaking, the main
headquarters stone road
to other cities, where
the radiation. The three
branches of chain
operation? A life of
almost all consumer
goods business
department. In services,
and establish a
"customer satisfaction
is our eternal pursuit
of" quality policy,
adhere to a
"people-oriented
principle of" from the
labor emulation, to
elect advanced to the
"satisfaction with the
project." "star
services" to the
"brands", the nine-year
constant efforts to
training, engage in
competition, set
standards, establish
standards,
re-assessment, and
strengthen the quality
of service so that it
experienced a "guide",
"standard" and
"competition" in three
stages. and in August
2001 to ISO9001 : 2000
quality system
certification. (Guo Yan
Bern)
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