Between Jian Fang Road is the main commercial streets in Hangzhou, Yan'an Road, Qingchun Road, Fengqi Road, which increasingly cold Between Jian Fang Road East. retired, Qingchun Road, Fengqi way is the development of the 1990s, has yet to scale. Commercial Street as a symbol of the Yan'an Road has a certain scale, but only a sporadic type of commercial lines. not with the level of economic development in Hangzhou, the size of cities, future development, history and culture meet. Hangzhou, the commercial development of the last century, the late 1980s and early 1990s, the emergence of Hangzhou Department Store. Hangzhou building shopping centers, a day-center, a large number of large and medium-sized building supply stores, began commercial prosperity Solutions 100, 100, Hangzhou Building Supply Building "10 malls" rankings enjoys popular support. At that time, the commercial networks have basically concentrated in Yan'an Road, Between Jian Fang Road two commercial streets. Since then, 1,000 stores a large shopping centers entering a sluggish period. 1998 has been called "a market collapse of 2000." Once ranked among the top 10 shopping centers in Hangzhou marketing fourth supermarket building into a white swan. Jinlong commercial buildings, department stores South million overseas commercial buildings, Hualianxin commercial buildings, the central shopping malls, commercial Cathay Pacific, the Shinsegae, the new Dragon, a day center. WFTU building a large number of large and medium-sized department stores have "seen for the ring." Of the "top 10 shopping malls," Today, the only shopping center in Hangzhou Building, Yintai, the National Assembly, 100 Solutions, 100, King Fuk so very few. And the overseas Chinese commercial buildings, Hualianxin commercial buildings, the central shopping mall Yan'an Road Federation Building located on the city of Hangzhou Commercial Street in the middle of the road. The end of the last century, the beginning of this century, a shopping center in several hypermarkets few resources to quickly gather. Building a new shopping center in Hangzhou Tian-mergers, Jiebai out of the new century commercial buildings, the new south wing of Hangzhou Department Store. Chengdong introduction of the Metro Cash & Carry warehouse store in a foreign country, opened a large Chinese Entrepreneur Story : Supermarkets : These large shopping centers in a series of expansionist behavior and the emergence of new hypermarkets, marking the arrival of the era of one-Marts. These shopping centers are currently assigned to a brand HUGO BOSS (boss), DUNHILL (Dunhill). VERSACE (Fansizhe) POLO (Paul). ESCADA SPORT (Yisaiqiada Movement series), Mr. LLOYD (Fort). MAX&CO (performed Nichole), CK-JEANS (CK campaign Series), S. T. DUPONT (Dupont), Keluobake Giuliano, Rui Sen, Mu Lan Yu-Sheng Zhu, Columbia brother, Julius Caesar, Louis poem Portland. Masifeier, friendly son, Oren blue, Satchi, jiu-tzu, the Golden Bear, Lan, ONLY, ES? Juan PRIT. JACKJONES, Yeager really Weisi card Zhu meters, holding back the birds Jiumu Wang, Beijing leopard, Romon, Philippines-tzu, Bolton. Oriental cents Nyima, Metzen, Pierre, Aidimengtuo, Erdos, Valentine, deer, Nike, Adidas, Reebok, Li Ning, Nike. m intriguing, Doll Valley, Bob dog, the alligator and so on. After more than 20 years of competition in a market economy environment. Hangzhou Street, the main commercial center in Yan'an Road Wulinmen formed a circle and the Yan'an Road northbound commercial Between Jian Fang Road Store (Liberation) for the Yan'an Road business circle. This two business circle were gathered from a number of supermarkets. Wulinmen example of a commercial circle, gathered here in Hangzhou Department Store, Hangzhou Building, Yintai supermarket stores. Yan'an Road and the reasons Yan'an Road commercial business "dumbbell-shaped" pattern emerged is not accidental. Business circles in Wulinmen example, the following form has some notable features. Mistaken operation does not constitute a distinct competitive with each other. Years of market competition, several supermarkets Wulinmen business circle level position clearly not in direct competition with each other. Hangzhou based on the current pattern of commercial buildings and high-end positioning, Hangzhou Store for the mid - and low-end positioning Yintai Department Store as a fashion location. Customers less overlap each other and complement each other, businessmen rarely inside sales war. Business neighboring complete, one-stop service for consumers. Wulinmen commercial distribution ring Books Building Zhejiang, Hangzhou Theater Pavilion in Zhejiang, Hangzhou Telecom Tower, a McDonald's, A Kentucky and two guesthouses Each store also has a sea own set of categories from the various flavors of Chinese fast food shops, Business and consumers to the existence of such facilities here can be a fairly complete services. Wulinmen to the traffic center in Hangzhou, a large number of tourists for business circle. Wulinmen as an important communications center in Hangzhou, a number of transport routes through the city here. Wulinmen various provincial and city square is a venue for large-scale activities and mass rallies. Meanwhile Wulinmen landscape also attract foreign tourists visiting tourists, a lot of tourists for the business circle. But several department stores in the original middle Yan'an Road, due to space constraints, they are scattered in Yan'an Road, Business surrounding a single, can provide a full range of services to consumers, although there are more passengers through, But stranded and unable to attract consumers. Yan'an Road in the middle of the final formation of a smaller-scale boutique on the main commercial strip belt. Although the formation of the two business circles in city business circle for a commercial success. merchants, but the competition between the two has not risen over. Merchants, the introduction of competing businesses in the sales peak season, "first sent" marketing war, between two merchants, and from local consumers. Customers also like Hangzhou surrounding areas even during these two merchants to pour into shopping. The massive influx of consumers to Yan'an Road traffic is a big pressure. Because of serious traffic congestion, Hangzhou had to Yan'an Road into a serpentine line, Yan'an Road as a basic function of the trunk road loss. In addition, competition between two merchants often make the circle smaller shops closing down, Wulinmen merchants, department stores located in the National Assembly within a period of five years three times in less than change the way business is conducted. Wulinmen commercial circles and commercial circles 100 total solution covers nearly 150 square meters. According to calculations as to the mode of large-scale shopping center, about 600,000 square meters of land area was sufficient. Such a lack of planning is the result of market competition and the great waste of resources. (Chang-bin)